Beware the Smart Campaign

November 16, 2012
The New York Times

By ZEYNEP TUFEKCI
Published: November 16, 2012 

 

“I AM not a number. I am a free man!” was the famous cry of prisoner Number Six, who could never escape his Kafkaesque village on the 1960s television show “The Prisoner.” This is a prescient cry for an era when numbers follow us everywhere. Jim Messina, the victorious Obama campaign manager, probably agrees that you are not a number. That’s because you are four numbers.

 

The Obama campaign assigned all potential swing-state voters one number, on a scale of 1 to 100, that represented the likelihood that they would support Mr. Obama, and another number for the prospect that they would show up at the polls.